The producer-retailer-consumer channel is ________
A) the most efficient channel
B) also referred to as a triple channel
C) the shortest indirect channel
D) the shortest direct channel
E) a rarely used channel form
C
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Which of the following is an example of a qualitative measure a sales manager could use to evaluate his salespeople?
A) the number of cold calls made B) the dollar amount of sales revenue generated C) the salesperson's product knowledge D) the number of qualified prospects identified by each salesperson E) the total number of closed sales made
Setting a price for products that must be used along with a main product is known as ________ pricing.
A) by-product B) market-penetration C) product line D) product bundle E) captive-product
Which of the following costs is irrelevant in making a decision about a special order price if some of the company facilities are currently idle?
a. equipment depreciation. b. variable cost of utilities. c. opportunity cost of production. d. direct labor.
Planet Resource Inc. is a global internet company that offers country-specific variations of its sites, keeping in mind the linguistic and religious differences between the countries it serves. Planet Resource is most likely doing this to
A. reduce its cultural distance from the other countries. B. increase its administrative distance from the other countries. C. increase its economic distance from the other countries. D. reduce its geographical distance from the other countries.