Which of the following is a social benefit of advertising?

A. It perpetuates longstanding stereotypes.
B. It emphasizes consumerism over other values.
C. It helps pay for newspapers and other media. 
D. It exposes people to thousands of commercial messages daily.
E. It discourages economic competition.


Answer: C

Business

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Which of the following is a potential disadvantage of online marketing research?

A) Participants must be in a central location. B) The format can restrict respondents' expressiveness. C) Results take longer to tabulate and analyze. D) The cost of online focus groups is greater than that of most other research methods. E) The format of the research tends to be more invasive.

Business

Jerry received a bill for $300 from Johnson for a tune-up Johnson had performed on Jerry's car. Jerry called Johnson and told him, "The car runs no better now than before the tune-up. I am sending you $100 and no more." Johnson received the $100 check which was marked "paid in full" and cashed it. Jerry is still liable to Johnson for $200

a. True b. False Indicate whether the statement is true or false

Business

Read the z statistic from the normal distribution table and choose the correct answer. For a one-tailed test (upper tail) using ? = .0721, z =

A. 1.54. B. 1.96. C. 1.645. D. 1.46.

Business

HIPAA, the Health Insurance Portability and Accountability Act provides all of these EXCEPT:

a. it greatly restricts the use of the pre-existing exclusion b. it provides that exclusionary periods can be no longer than 30 days c. it provides that pregnancy cannot be deemed a pre-existing condition d. it provides that a certificate of creditable coverage reduces the exclusionary time period for a pre-existing condition

Business