Before the inception of the behavioral approach, leadership was treated exclusively as a(n)
a. Personality trait
b. Sets of skills
c. Process
d. Ability
e. Relationship
Answer: b. Sets of skills
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Fruit of the Loom is launching a new advertising campaign. Within the first six months of the campaign, the media planners want the new advertisement's _____ to be 25% of the target market and the _____ to be four times.
A. reach; frequency B. goal; multiplier C. exposure; repetition D. range; rate E. impact; recurrence
Which of the following is the biggest downside of observation research?
A. It is expensive and ineffective. B. It does not yield any information on consumer motivation. C. It is influenced by the thoughts and feelings of its research subjects. D. It does not show what people actually do.
Social media providers create the features and functions of the site, and they compete withone another for the attention of users
Indicate whether the statement is true or false
Voter turnout at union elections is usually less than voter turnout for elections for governmental representation.
Answer the following statement true (T) or false (F)