Amber has developed a line of organic lotions and handmade soaps with unique, herb-based scents and a touch of bee balm. She plans to sell these products to the wealthy residents of a nearby resort town. Which level of distribution intensity is probably best for this product?
A. intensive
B. selective
C. exclusive
D. collective
E. variable
Answer: C
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Which of these is a program that claims to do something useful, but also contains hidden behavior?
a. A trojan horse b. A normal computer virus c. An adware d. An Internet worm
Which sampling technique can help the researcher estimate rare characteristics (Table 11.4 in the text)?
A) convenience sampling B) quota sampling C) judgmental sampling D) snowball sampling
In conjoint analysis, ________ are a special class of fractional designs that enable the efficient estimation of all main effects
A) relative importance weights B) orthogonal arrays C) part-worth functions D) attribute levels
The textbook makes the argument that ______.
A. the study of followership is less important than the study of leadership B. the study of followership is just as important as the study of leadership C. the study of followership is a 21st Century fad that will soon end D. the study of followership is more important than the study of leadership