Jason has gathered information about the audience he will address in an upcoming

speech, as well as information about the speaking situation. As a result, he will likely
_____.

A) noticeably lessen his communication apprehension
B) noticeably intensify his communication apprehension
C) have no discernible effect on his communication apprehension
D) diminish his listeners' desire to listen carefully and constructively


A

Communication & Mass Media

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Once you have been granted an employment interview from a company you wish to work for, discuss what you must consider in order to make a good impression with that potential employer

What will be an ideal response?

Communication & Mass Media

How you are introduced will neither increase nor decrease your source credibility.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Impromptu speaking gives more precise control over thought and language than does extemporaneous speaking.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Rixton Inc, with the support of Ad360, unveils its new mobile phone using a variety of advertising techniques. Later, Rixton Inc conducts a survey and finds that 70 percent of the customers bought the phone because of their friends' suggestions

In this case, what does this survey show? How can this type of behavior be explained? a) Word-of-mouth public relations and viral marketing campaigns are crucial. This can be explained because customers preferred a personal recommendation from someone they know and trust. b) Longer and in-depth articles pay a key role in marketing campaigns. This can be explained because customers were influenced by the wide range of information that was made available to them. c) Longer and in-depth articles pay a key role in marketing campaigns. This can be explained because customers were influenced by the personal views of the experts. d) Word-of-mouth public relations and viral marketing campaigns are crucial. This can be explained because customers were more influenced by the mass media than their friends and colleagues.

Communication & Mass Media