Which of the following is NOT one of the four variables in a marketing mix?
A. Promotion
B. Product
C. Place
D. Price
E. Payment
Answer: E
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A(n) ________ is considered a marketing intermediary
A) customer B) producer C) manufacturer D) wholesaler E) advertiser
Which of the following is not a major limitation of direct marketing?
a. high direct marketing clutter b. dated prices and styles due to catalog printing dates c. the ability to target niche markets d. inability of customers to examine products prior to purchase
Which of the following allowed Tata cars to be successful?
a. their low-cost cars b. their small cars c. their self-parking capabilities d. their line of scooters
Brandon orally assigned his right to $100 from a lawn mowing contract to Will as a gift. This assignment is:
a. not valid because it was not in writing. b. valid even though it was oral and there was no consideration from Will. c. irrevocable once Brandon has told Will about the gift. d. not valid because Will gave no consideration for the assignment.