Is it necessary for a firm to be marketing oriented to succeed? What may a firm do to overcome its lack of marketing orientation?
What will be an ideal response?
Truly marketing-oriented firms are consumer oriented, take an integrated approach to planning, and look further ahead, which are prerequisites to developing a successful marketing strategy. The firm can overcome a lack of marketing orientation through management training, reorganization, or installation of measures designed to seek improvements with or without the help of consultants. Marketing orientation is necessary for a firm’s long-term survival.
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The ________ is a group of characteristics that is used to assign segment members
A) perceptual map B) demographic base C) segmentation base D) USP E) position statement
External change agents are often hired because of which of the following strengths?
a. They are a frugal option for organizations with tight budgets b. They are independent and credible c. They have deep knowledge of the organization d. They can take charge of final decision making
Which of the following is the most effective closing sentence for a bad-news message?
A) The service department can provide information gathered from customer feedback. B) Once again, I'm sorry we can't afford to implement your suggested customer research project. C) If you encounter additional problems, please let me know. D) Feel free to call on me if I can be of further assistance to your department. E) Although your proposed research would be beneficial, company policy forbids budget increases.
NorthWest Water (NWW) Five years ago, NorthWest Water (NWW) issued $50,000,000 face value of 30-year bonds carrying a 14% (annual payment) coupon. NWW is now considering refunding these bonds. It has been amortizing $3 million of flotation costs on these bonds over their 30-year life. The company could sell a new issue of 25-year bonds at an annual interest rate of 11.67% in today's market. A call premium of 14% would be required to retire the old bonds, and flotation costs on the new issue would amount to $3 million. NWW's marginal tax rate is 40%. The new bonds would be issued when the old bonds are called. Refer to the data for NorthWest Water (NWW). What will the after-tax annual interest savings for NWW be if the refunding takes place?
A. $664,050 B. $699,000 C. $768,900 D. $845,790 E. $930,369