During the first stage of the strategic PR process, one must do all of the following to establish goals and indicators of success, EXCEPT:
a. Identify stakeholders
b. Identify target audiences as specifically as possible
c. Align PR goals with the organization's goals
d. Create a research plan
d
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Which part of a PR plan would take into account elements such as mileage, postage, and staffing?
a. Budget b. Tactic c. Evaluation d. Strategy
According to auteur theory, the true "author" of a film is the
a. director. b. screenwriter. c. cinematographer. d. personality star.
Burns and Stalker
A) The second principle of thermodynamics B) The Social Psychology of Organizations C) The Management of Innovation D) General System Theory E) The Fifth Discipline F) Developing Organizations: Diagnosis and Action G) The Social Psychology of Organizing H) The four "promises" of systems theory
Editing can accomplish all of the following except:
a. Condense time b. Extend time c. Jumble time d. Morph time