Which of these is a reason you would choose to use a definition as your supporting material?
a. You want to make a concept more vivid or forceful.
b. You want to place differences in context.
c. You want to use the opinions of others to support your position.
d. You want to describe a specific instance in which something occurred.
Answer: c
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Greta, a member of a political party, holds a meeting where she motivates her team, sets their work agenda, and tells them that she is concerned about the accomplishment of the party's long-term goals
What role is Greta playing in this situation? a) Leader b) Communicator c) Listener d) Writer
Answer the following statement(s) true (T) or false (F)
1. Professional advertising is directed at other professionals including teacher and lawyers 2. When advertising in professional journals, be sure to use wild claims and humor. 3. Using a traditional ad in B2B marketing allows more detailed information than you can fit into an online or web ad. 4. Online events are useful for B2B marketing in that they are one-way communication with a passive audience. 5. B2B marketing is more likely to use traditional marketing than social media.
The argument that because people vary greatly in their psychological makeup, and because they have different perceptions of things, media influence differs from person to person is the basis of:
a. social categories theory. b. two-step flow theory. c. controlled variation theory. d. individual differences theory.
Answer the following statements true (T) or false (F)
1. Culture has a significant influence on rate and type of disclosure. 2. When asking for a favor, you should provide some reason why you need it. 3. When receiving a compliment, it is usually better to deny or minimize it than to accept it.