Naomi is the IMC manager for a chain of regional income tax service providers. Franchisees pay a percentage of their revenue to an IMC account allocated to her. As she establishes the short-term goals for her firm's IMC efforts, her goals are likely to include
A. increasing the lagged effect.
B. increasing inquiries, awareness, and trial of her firm's services.
C. shifting customers to rule-of-thumb budgeting.
D. expanding customer loyalty by closing the feedback loop.
E. increasing market share, sales, and customer loyalty.
Answer: B
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