________ encourage repeat purchasing through a formal program enrollment process and the distribution of benefits
A) Loyalty programs
B) Contests
C) Sweepstakes
D) Purchase programs
A
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________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy
A) Sampling B) Premium C) Cross-promotion D) Free trial E) Rebate
To identify the management problem, the researcher must possess considerable skill in interacting with the DM. Which of the following is a factor that might complicate this interaction?
A) Access to the DM may be difficult and some organizations have complicated protocols for access to top executives. B) The organizational status of the researcher or the research department may make it difficult to reach the key DM in the early stages of the project. C) There may be more than one key DM and meeting with them collectively or individually may be difficult. D) All of the above are correct.
Analyzing the cause of a conflict serves no useful purpose
Indicate whether the statement is true or false.
During the ________ stage of the business buying decision process, total spending for the product is considered
A) request for proposal B) information search C) alternative evaluation D) supplier selection E) product selection