Allocating the cost of a syndicated program against the station budget, putting more value on the first plays of the episodes is

a. cash license.
b. barter.
c. declining value amortization.
d. straight line amortization.


c

Communication & Mass Media

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What are presentation aids? Explain the pros and cons of incorporating them into a presentation. Explain a scenario when you used a presentation aid. What was the outcome? (Alternatively, you may explain a presentation that you observed that used a presentation aid.)

What will be an ideal response?

Communication & Mass Media

Decreasing eye gaze, positioning one's body toward an exit, glancing at a watch, and placing one's hands on top of the thighs if seated illustrate

a. communication style. b. conversational style. c. leave-taking cues. d. the cooperative principle. e. communication apprehension.

Communication & Mass Media

Which of the following is a suggestion for facilitating the passage of information from short-term memory to long-term memory?

a) Focus your attention on the minor details. b) Write down every word that the speaker says. c) Organize what you hear in an easy-to-retain format. d) Avoid relating new information to old information.

Communication & Mass Media

What is the first step to preparing an effective speech?

A. gathering information to support your speech B. analyzing the audience for your speech C. choosing a topic for your speech D. identifying the goals you want to accomplish in your speech

Communication & Mass Media