The purpose of the _____ stage of the new product development process of a company is to estimate costs and forecast sales for each idea to get a sense of the potential profit and of how the product might fit within the company's resources.
A. development
B. testing
C. analysis
D. idea screening
Answer: C
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Which of the following is NOT true regarding the conclusion to a speech?
a. It can drive home the message of the speech. b. It is less important than the rest of the speech. c. It can break the entire speech. d. It should reiterate previous material.
With their size and buying power, ________ can offer better merchandise selections, good service, and strong price savings to consumers
A) convenience stores B) franchises C) megaretailers D) power centers E) lifestyle centers
Answer the following statements true (T) or false (F)
1. Interpersonal relationships concern the long-term focus of the purchasing firms and the level of satisfaction between the purchaser and the supplier. 2. In 1938, the Federal Trade Commission prohibited the use of any false advertising. 3. The Tobacco Plain Packaging Act was passed by the United States in 2011. 4. The International Obesity Taskforce has established guiding principles in order to attempt to protect children against the negative impact of food and beverage advertising. 5. In June 2012, The Walt Disney Company announced that all products that will be advertised on the children-based television channels, radio stations, and websites owned by the company must comply with strict nutritional standards.
________ is the last stage of the personal selling process.
A. Handling customer objections B. Following up with customers C. Opening the relationships D. Qualifying prospects E. Prospecting for customers