Which of the following includes the knowledge, skills, abilities, and other characteristics that an individual must have to perform a job?
A. Job specification
B. Job satisfaction
C. Job standardization
D. Job description
E. Job evaluation
Answer: A
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A direct marketing channel produces higher margins than an indirect channel, but the business must bear the cost of channel management and all marketing and sales expenses
Indicate whether the statement is true or false
Consumers tend to look at native ads more frequently than they look at display ads.
Answer the following statement true (T) or false (F)
Which is not an example of surface-level diversity?
A. gender B. ethnicity C. values D. age
______ involves actions on the part of the firm that appear to advance some social good beyond the immediate fiduciary interests of the firm and its shareholders, and beyond that which is required by law.
a. ethical fiduciary responsibility b. procedural justice c. servant leadership d. corporate social responsibility