A _______________ is a legal privilege to use, sell or license creative works
a) syndication
b) patent
c) syndication
d) copyright
Answer: D
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Name calling, testimonials, card stacking and emotional stereotypes are examples of what?
a. news management b. propaganda devices c. subversive rhetoric d. ineffective persuasion techniques
Personal distance is
a. 18 inches to 4 feet. b. 4 to 12 feet. c. 12 feet and beyond. d. contact to 18 inches. e. None of the above
The testability of Social Information Processing Theory has been criticized because
A. researchers have not tested whether there is a particular receiver behavior that leads to greater online intimacy B. the issue of space has never been addressed C. warranting research has only examined undesirable social traits D. channel management has not been sufficiently studied
A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences
a) desire b) action c) interest d) attention