Consumer-generated reviews can provide valuable information that a company can use to develop a marketing plan, make product modifications, and enhance service strategies
Indicate whether the statement is true or false
TRUE
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Nontariff barriers on import of automobiles tend to
a. increase cost of imported automobiles. b. decrease the jobs for domestic automobile workers. c. decrease profits of import-competing automobile producers. d. increase cost of automobiles at home market.
Manjur and Fatima are both 63 years old and have a flourishing business. They decide to purchase a beach house and seek a 15-year mortgage. In this scenario, the lender ________.
A. can grant them credit only for 5 years as the Equal Credit Opportunity Act applies only for 5-year transactions B. cannot deny them credit based on the Equal Credit Opportunity Act C. may deny them credit based on their age and possibility of loss of income at retirement D. may deny them credit based on the Equal Credit Opportunity Act because their application, when compared to more youthful applicants, is not "equal"
With which of the following strategies would a company give only a limited number of dealers the right to distribute its products in their territories?
A) exclusive distribution B) extensive distribution C) moderate distribution D) primary distribution E) intensive distribution
When an objection turns into a condition of sale, it most likely means that:
A. the objection is true and cannot be overcome by the salesperson. B. the prospect does not like the payment terms offered. C. the prospect does not have decision-making authority. D. the prospect does not like the guarantee provided with the product. E. if the salesperson meets the prospect's request, the prospect will buy.