Which of the following situational communication styles is one where parties are expected to comply with the sender's message?
A. Autocratic communication style
B. Participative communication style
C. Laissez-faire communication style
D. Consultative communication style
Answer: A
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Young teenage girls are very heavy users of makeup (especially eye shadow)
Though the size of this market is smaller than the larger adult market, marketers have learned that the consumption pattern is very heavy and these young women experiment with many varieties of products. This market most closely resembles which of the following principles? A) The 80/20 principle B) The pyramid principle C) The derived demand principle D) The surrogate buyer principle
Which of the following accounts is not closed during the closing process?
A) Common Stock B) Commissions Earned C) Income Summary D) Dividends
Renato is in the market for a new car. He believes that lately there have been more car ads than usual on TV. The need Renato has is most likely driving which of the following phenomena?
A. Perception B. Selective exposure C. Selective distortion D. Cognitive dissonance E. Selective retention
Which of the following seems the most natural fit for product placement?
A. Reality television B. Soap operas C. Documentaries D. Dramas E. Situational comedies