What describes an ability to connect to other firms' resources quickly and effectively to benefit one's own organization?
a) Partnerin
b) Relationship
c) Consulting
d) Referral
A
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The role of the PR person in the interview is that of:
a. preparer, facilitator and clarifier. b. commenter and critique. c. silent observer. d. asking to review the article before it is published.
It's good for a company to jump on the "cause du jour."
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. Rebranding is the process of repositioning your brand from the top down. 2. Line extensions take a solid brand and expand it to a new audience.
There are “do’s” and “don’ts” when dealing with eating disorders. The Don’ts are:
a. get help and advice from a specialist b. emphasize the importance of good long-term nutrition c. recommend weight loss in order to improve performance d. hold team weigh-ins e. both c and d (page 412-413)