The causal organizational pattern highlights ____________________ and ____________________ relationships.

Fill in the blank(s) with the appropriate word(s).


cause, effect

Communication & Mass Media

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The primary reason you will speak in public represents your

a. central idea. b. specific purpose. c. audience orientation. d. general purpose.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Research from trade associations often has an industry purpose in mind. 2. Correlational research measures if one factor causes a change in another factor. 3. Interview research is particularly good at determining which one of the following? 4. Post-interview data should be reviewed by multiple reviewers. 5. Focus group research may be difficult to moderate.

Communication & Mass Media

New, interactive technologies give consumers two choices when making a purchasing decision: exit, simply choosing not to buy the product, or ________, explaining exactly why they are not buying.

A. parity B. voice C. feedback D. trailing

Communication & Mass Media

Explain the processes that families use for decision-making. Describe the role of power in family decision-making processes.

What will be an ideal response?

Communication & Mass Media