It is important for public relations practitioners to use inclusive language because _______ ,
A) they are required to do so by law
B) public relations is supposed to build relationships
C) they don't want to inadvertently exclude important stakeholders
D) A and B
E) B and C
Answer: E
Communication & Mass Media
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______ is more aligned with conative outcomes since it focuses on providing a specific action that needs to be taken by the user online.
A. CPC B. CTR C. CPM D. CPP
Communication & Mass Media
When giving advice, it is effective to use "should statements."
a. true b. false
Communication & Mass Media
The __________ principle suggests that you be clear, avoid ambiguities, be relatively brief, and organize your thoughts into a meaningful sequence
a) quality b) quantity c) manner d) relation
Communication & Mass Media
Feelings and emotions are indispensable for rational decision making
True False
Communication & Mass Media