Effective followership can be encouraged when followers see other role models of effective followership, whereby they could observe others challenging the status quo through critical, independent thinking. This is an example of ______ supporting the development of followership.
a. managing sideways
b. managing up
c. context
d. none of these
c. context
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Which level of Maslow's hierarchy of needs deals with friendship, family, and sexual intimacy?
A. safety B. esteem C. physiological D. self-actualization E. love/belonging
Why is it important for sales representatives to know whether a potential business customer is making a new buy or a modified rebuy decision?
What will be an ideal response?
To maximize promotional effectiveness, marketers must strive to
A. become directly involved rather than indirectly involved. B. obtain information about the marketing environment through their MIS. C. realize the needs of their target market and try to meet them. D. properly plan, implement, coordinate, and control communications. E. use promotion during the growth stage of the product's life cycle.
In a facts table, a supermarket database is likely to have which item listed in rows?
a. the number of units sold b. the revenue generated from a particular unit c. the department in which the unit was purchased d. the individual items purchased