A small coffee shop faces significant potential competition because of the low capital requirements compared with business environments such as universities and laboratories.
Answer the following statement true (T) or false (F)
True
Capital requirements describe the "price of the entry ticket" into a new industry. To open a coffee shop, a person must rent a small storefront, buy furnishings, equipment, and supplies, and hire one or two people to work at the store. Capital requirements for a university or laboratory include highly trained personnel and expensive equipment.
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Which of the following involves placing a person in a decision-making situation and asking him or her to verbalize everything he or she considers when making a decision?
A) Word-association test B) Protocol analysis C) Sentence-completion test D) Balloon test E) Role-playing activity
When a product is transferred at market price, the transfer will optimize both divisional and company-wide profits
Indicate whether the statement is true or false
Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs. What type of marketing channel does this represent?
A. horizontal B. vertical C. simple D. direct E. indirect
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A. Purchase Order B. Credit Card C. Check D. Cash