Which of the following involves placing a person in a decision-making situation and asking him or her to verbalize everything he or she considers when making a decision?
A) Word-association test
B) Protocol analysis
C) Sentence-completion test
D) Balloon test
E) Role-playing activity
A
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The perceived cost of a purchase decision includes each of the following, except:
A) the actual price or cost of the product B) the subjective costs associated with the search C) the economic conditions of the area D) the opportunity costs of foregoing other activities to make the search
Carmella, a human resources executive, emphasizes to her staff that the department should focus on serving its "customer," the company's employees. Which activity best expresses treatment of employees as customers?
A. telling employees what they must do to meet the needs of the HR department B. directing employees who call to submit their questions in writing on a certain form C. reporting safety performance to the Occupational Safety and Health Administration D. providing employees with the training they need to succeed at work E. keeping records of whether employees complete training when it is required
To enjoin a competitor from continuing the use of a trade secret, a plaintiff must prove that the ________
A) trade secret bestows a competitive advantage upon the defendant B) plaintiff's business has suffered losses due to its use by the defendant C) defendant used the trade secret without the plaintiff's permission D) defendant used reverse engineering to discover the trade secret
Mc-Queen Chicken ? Lenny decided to open a local franchise of the well-known Mc-Queen Chicken, a fast-food restaurant. Before he took the initiative to open the franchise, he tried to weigh all the advantages and disadvantages. He decided, based on his research and understanding, that it would be beneficial to open a local fast-food restaurant. Refer to Mc-Queen Chicken. When Lenny opens the Mc-Queen Chicken restaurant in his town, he would be known as the
A. franchisor. B. franchising. C. franchise. D. franchisee. E. franchises.