What are entrepreneurs?
What will be an ideal response?
The key parts of the definition entrepreneurs seek to value by the creation or expansion of economic activity. The way in which they do this is by identifying and exploiting opportunities.
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Gulf Coast, a wholesale shrimp distributor, groups its customers by regions in the United States, such as Midwest, Northeast, and Southwest. For each region, Gulf Coast tailors a different set of advertisements and promotions
The supplier is segmenting its market according to ________. A) behavioral factors B) personality characteristics C) geographic location D) benefits sought E) demographics
Figure 7-BConsider Figure 7-B above. The question "Do you eat at fast-food restaurants regularly: Yes or No?" is worded poorly because respondents don't know what "regularly" means. This is an example of a(n) ________ question.
A. ambiguous B. leading C. two questions in one D. nonmutually exclusive E. unanswerable
The term ________ refers to balancing efforts between promotion efforts to distribution channel
members and efforts toward end consumers. A) vertical integration B) disintermediation C) push-pull marketing D) co-marketing
Managing requires ________, while leading includes setting the direction.
A. creating followers B. planning and budgeting routines C. orchestrating change D. creating a vision E. inspiring people