A strategy for managing a product's life cycle that attempts to find new customers, increase a product's use among existing customers, or create new use situations is referred to as ________.
A. product repositioning
B. diversification
C. market modification
D. product modification
E. product extension
Answer: C
You might also like to view...
________ help companies reach many prospects that are not reached through their sales forces
A) Trade shows B) Rebates C) Allowances D) Point-of-purchase promotions E) Sweepstakes
________ are the largest minority group in the United States
A) African Americans B) Asian Americans C) Pacific Islanders D) Hispanics E) American Indians
When using graphics, be sure to use clear and interpretive _________________
a. captions b. colors c. photographs d. research
Which of the following factors does NOT lead to provider gap 4?
A. Differences in policies and procedures across company branches B. Over-promising in advertising C. Absence of strong internal marketing program D. Creating clear standards E. Insufficient communication between advertising and operations