________ help companies reach many prospects that are not reached through their sales forces
A) Trade shows
B) Rebates
C) Allowances
D) Point-of-purchase promotions
E) Sweepstakes
A
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Statutory law varies from state to state.
Answer the following statement true (T) or false (F)
Lands' End offers tailored clothing on its Web site, allowing one to choose a collar, sleeve style, pocket, etc. This is an example of:
A) mass customization. B) niche marketing. C) differential marketing. D) demographic marketing.
The direct approach can effectively be used for persuasive messages
Indicate whether the statement is true or false.
Efficiency measures, as the term is used in the service efforts and accomplishments (SEA) literature, can be described as:
A. Measures that relate costs to outcomes. B. Measures that relate to the amount of financial and nonfinancial resources used in a program or process. C. Measures that reflect either the quantity or quality of a service provided. D. Measures that relate the quantity or cost of resources used to units of output.