What did Starbucks do in China to encourage success when entering the market?
a. used social media as a primary source of marketing
b. developed local management talent
c. implemented American marketing strategies
d. hired American store managers
b. developed local management talent
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Research is the first step in any successful public relations campaign
Indicate whether this statement is true or false.
When public relations practitioners seek to maintain or improve relations with local environmental interest groups, they are engaged in ________
A) employee relations B) media relations C) community relations D) investor relations E) consumer relations
Which of the following introductory methods is not discussed in
the textbook?? a. Tell a story. b. Ask a question. c. Use an interesting example or story. d. Ask a question. e. Refer to a friend who gave you the idea for the topic..
Five orientations toward managing conflict are generally accepted in conflict studies. Which of the following are considered a part?
A. Collaboration B. Competition C. Compromise D. All of the above E. Only A and C