Communication researchers protect against overgeneralization by
a. observing a sufficiently large sample of cases
b. observing a diverse sample of cases
c. replicating the study with another sample of cases
d. All of the above guard against overgeneralization
Answer d,
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His work set off a serious clamor for an end to censorship and freedom of expression in early England:
a) John Milton; b) Thomas Hobbes; c) John Locke; d) Cato; e) none of the above
The ideal listening style is people-oriented
Indicate whether this statement is true or false.
If you see an infomercial on a product late one night and are persuaded to order that product, the infomercial has succeeded in influencing what?
A. your actions B. the way you spend your time C. your opinions D. your beliefs
The government of a country decided to increase its federal reserve by persuading the public to save through government schemes and invest in infrastructure bonds instead of buying gold
The message was conveyed through various media sources and opinion leaders, but the movement failed as gold prices were considerably slashed by all the major gold sellers in the country. Thus, the people ignored the government's plea and bought gold and gold-artifacts en masse. What limited the effectiveness of the message? a) Competing messages b) Self-selections c) Message penetrations d) Self-perceptions