Calvin is preparing to give a speech in his personality development class. He wants to know if the members in his audience smoke or not. However, he does not want to ask them directly because he wants his speech topic to be a surprise. He is also unsure if they will answer honestly. In this scenario, Calvin could obtain this information by _____.

a. conducting a school-wide survey
b. asking a representative
c. informally observing them
d. reviewing statistical data on the Internet


c. informally observing them
In this scenario, Calvin can informally observe his audience. After being in a class for even a couple of sessions, one should be able to estimate the approximate age or age range of the class as well as the ratio of men to women. As people listen to their classmates talk, they will learn more about their interest in, knowledge of, and attitudes about many issues.

Communication & Mass Media

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