Which of the following reasons is most likely to explain why

group members would attend the monthly meeting of a local
community service organization?

a. They are required to attend.
b. They always attend.
c. They are interested in the topic.
d. They are interested in the speaker.
e. They are not sure why they are attending.


b

Communication & Mass Media

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Listeners will remember your information BEST when they see it as relevant and useful to their own needs or goals

Indicate whether the statement is true or false.

Communication & Mass Media

To launch their new wedding collection, a company puts up stalls at major shopping malls with cutouts of wedding dresses

A woman is able to stand behind the cutouts so that only her face shows, get pictures taken, and view the photographs to see how she looks in the dress. What element of planning does this process identify and why is it important? a) Audience; to maximize the reach and success of the campaign b) Situation; to set objectives only with proper understanding of the situation c) Strategy; to set effective guidelines for the overall campaign d) Tactics; to effectively implement the established objectives

Communication & Mass Media

Recipes, historical events, assembly directions, and technical procedures are best organized using topical arrangement

Indicate whether the statement is true or false

Communication & Mass Media

When you first meet someone, ________ theory suggests that you will find your lack of information about that person to be unpleasant, so you'll be motivated to find out more information.

A. uncertainty reduction B. attraction C. social exchange D. relational maintenance

Communication & Mass Media