Print advertising uses many standard subjects for ad visuals. List five of them.

What will be an ideal response?


Print advertising uses many standard subjects for ad visuals, including the following: (a) the package containing the product, (b) the product alone, (c) the product in use, (d) how to use the product, (e) product features, (f) comparison of products, (g) user benefit, (h) humor, (i) testimonial, and (j) negative appeal.

Business

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The Federal Reserve publication that discusses forecasts for the economy is known as the

A. Redbook. B. Beigebook. C. Bluebook. D. Greenbook.

Business

The manner in which a company and its employees treat its customers when delivering the company's products or other deliverables is known as ________.

A. training B. offshoring C. outsourcing D. service

Business

Why do retailers hire people with varied expertise and interests?

What will be an ideal response?

Business

Although they represent fewer than 1 percent of all transnational corporations, ________ transnationals account for more than 11 percent of the world's foreign direct investment.

Fill in the blank(s) with the appropriate word(s).

Business