Why do retailers hire people with varied expertise and interests?
What will be an ideal response?
Retailers are businesses and, like manufacturers, undertake all the traditional business activities. Retailers raise capital from financial institutions; purchase goods and services; use accounting and management information systems to control their operations; manage warehouses and distribution systems; design and develop new products; and undertake marketing activities such as advertising, promotion, sales force management, and market research. Thus, retailers employ people with expertise and interests in finance, accounting, human resource management, supply chain management, and computer systems, as well as management and marketing.
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Which of the following statements best defines parallel importing?
A) selling products at an undercut price than other legitimate importers B) selling goods in the gray market at higher prices than the market rate C) competing with authorized importers in the gray market D) competing in a market by selling legitimately imported goods
________________ is when an employee acts warm and friendly toward the supervisor.
a. Advocacy b. Ingratiation c. Manipulation d. Conversation
How do word-of-mouth and buzz differ from traditional public relations?
What will be an ideal response?
According to Euromoney's 2017 semi-annual "Country Risk Rating," which one of the following countries has the highest economic risk?
A. Colombia B. South Korea C. China D. Argentina