Combination discounts are not available when the advertiser buys space in multiple newspapers, even if they are affiliated in a syndicate.
Answer the following statement true (T) or false (F)
False
Combination discounts are available when the advertiser buys space in several newspapers owned by the publisher in a number of markets or in multiple newspapers affiliated in a syndicate or newspaper group.
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In optimal allocation sampling, the necessary sample size of each stratum is determined based:
A. solely on the stratum's size relative to a defined target population. B. on the number of heterogeneous strata identified in a defined target population. C. on the number of homogenous strata identified in a defined target population. D. on the relative size of the stratum as well as the variability within the stratum. E. solely on the stratum's relative importance to a study.
Unlike print ads, broadcast commercials do not use a format or layout.
Answer the following statement true (T) or false (F)
Which of the following is a supporting activity in a value chain?
a. Operations c. Technological development b. Logistics d. Marketing and sales
Gradwell, Inc., manufactures and sells two products: Product K8 and Product I4. Data concerning the expected production of each product and the expected total direct labor-hours (DLHs) required to produce that output appear below: Expected Production Direct Labor-Hours Per Unit Total Direct Labor-HoursProduct K8300 5.0 1,500 Product I4900 3.0 2,700 Total direct labor-hours 4,200 The direct labor rate is $17.20 per DLH. The direct materials cost per unit for each product is given below: Direct Materials Cost per UnitProduct K8$150.20 Product I4$243.70 The company is considering adopting an activity-based costing system with the following activity cost pools, activity measures, and expected activity:Activity Cost PoolsActivity MeasuresEstimated Overhead
CostExpected Activity???Product K8Product I4TotalLabor-relatedDLHs$176,064 1,5002,7004,200Machine setupssetups 71,290 4006001,000Order sizeMHs 121,396 4,3004,6008,900 $368,750 The activity rate for the Labor-Related activity cost pool under activity-based costing is closest to: A. $178.23 per DLH B. $118.82 per DLH C. $41.92 per DLH D. $368.75 per DLH