In the _____ stage of ethical development, loyalty and obedience to the organization or to society become paramount.
A. preconventional morality
B. transformationalism
C. conventional morality
D. postconventional morality
E. actualized morality
Answer: C
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Demographic changes have motivated marketers to make changes in the retailing industry
Indicate whether the statement is true or false
If a cable television company had 100 million subscribers at the end of the year, and 2 million of its subscribers left its service, it would have a churn rate of
A. 10 percent. B. 1 percent. C. 20 percent. D. 5 percent. E. 2 percent.
Which one of the following statements about sales and operations planning is BEST?
A) A production plan generally focuses on production rates and inventory holdings, whereas a staffing plan focuses on staffing and other labor-related factors. B) Supply options are actions that adjust demand patterns. C) Operations and marketing are the only two functional areas that supply inputs for developing production and staffing plans. D) A level strategy stabilizes inventory levels by adjusting production rates or staff levels to match demand levels over the planning horizon.
As part of its promotional efforts, Blue Ink Projectors Inc. offered pens and other merchandise to teachers in private schools-their primary target market. However, teachers in most private schools were hesitant to accept the promotional material, as their organizational policy was against accepting gifts from suppliers. As a result, the company's promotional efforts failed. What lesson did the marketers of Blue Ink Projectors learn?
A. Their promotional efforts have been targeted toward the wrong organizational customer. B. Their marketing efforts must avoid conflicts of interest between the customer company and its employees who influence the purchase. C. The buying centers in private schools are ineffective. D. The company should secretly deliver pens to its customers' homes. E. The needs of the customer company and the needs of its employees are complementary to each other.