The Bourbon Street Ice Cream Company discovers that depreciation expense was overstated last year. How should this discovery be reported in the current year?
A) as a reduction in the current year's depreciation expense
B) as an increase to the retained earnings beginning balance
C) as a miscellaneous item in the Other Revenue/Expense section of the income statement
D) as a footnote only to the current year's financial statements
B
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You should expect negative publicity from your message
A) when a connector dislikes you. B) if you have not purchased advertising space or time from a particular connector. C) when you do not share the same party affiliation as the connector. D) if you rely too heavily on traditional media to disseminate your message. E) if you are a large, multinational firm.
A(n) ________ refers to the approach used in an advertisement to elicit some consumer response or to influence the feelings of consumers toward a product, service, or cause.
A. advertising appeal B. brand parity C. advertising character D. business plan E. brand dilution
TasteCo, Inc. reported $210,500 of taxable income this year. What is its regular tax liability?
A. $71,570 B. $54,775 C. $44,205 D. $65,345
________ on Web pages are pointers to other Web pages
A) Cookies B) Protocols C) Hyperlinks D) Caches