What are key components of the marketing strategy
What will be an ideal response?
• Specific target audiences
• Defined competitive position
• An appropriate marketing mix
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A(n) ______________________________ is a business document used by the payer to notify the payee of the items being paid
Fill in the blank(s) with correct word
Heckart Corporation purchased plant assets for $120,000 cash. The journal entry to record the outflow of cash is:
a. Investments 120,000 Cash 120,000 b. Plant Assets 120,000 Cash 120,000 c. Plant Assets 120,000 Purchases 120,000 d. Purchases 120,000 Plant Assets 120,000
As part of the marketing mix, the makers of the calendar will be running an advertising campaign directed at working mothers. Another part of the marketing mix is sending salespeople to sell:
A) calendars to retail outlets B) calendars to working mothers C) organizational skills to working mothers D) nostalgia to organizers E) organizational skills to online reviewers
All services suffer from heterogeneity. Explain this problem, and discuss ways that heterogeneity can occur in service delivery.
What will be an ideal response?