Your subjective evaluation of yourself is known as
A. self-concept.
B. self-evaluation.
C. self-image.
D. self-esteem.
Answer: D
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Persuaders are able to make claims that persuadees can respond to by doing all of the following except a. accepting them outright
b. reporting them to ethics boards. c. asking for proof. d. rejecting them outright.
Why are measurable objectives important to the evaluation phase of the public relations process?
What will be an ideal response?
Morgan wanted to convince her listeners of the health risks from chewing tobacco. She explained in
detail the story of a young man who contracted cancer and, after a series of operations, lost most of his lower jaw and tongue. The evidence had an impact on the audience. What kind of evidence is it? A) anecdote B) testimony C) document D) enumeration E) common knowledge
Sue refers to her sister, who has Down Syndrome, as "handicapped." Sue shows that she is sensitive to the power of language to affect
a. behaviors. b. emotions. c. perceptions. d. relationships