Rotonga Manufacturing Company leases a vehicle to deliver its finished products to customers. Which of the following terms correctly describes the monthly lease payments made on the delivery vehicle? Direct CostFixed Cost
A.
| Yes | No |
B.
| Yes | Yes |
C.
| No | Yes |
D.
| No | No |
Answer: C
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Vermont Home Builders conducted a study of the customers in the housing sector, which revealed that there are seven kinds of buyers, each a little different and each differently profitable. Vermont Home Builders decided to focus their attention on the three most profitable segments. In this example, Vermont Home Builders uses which of the following market segmentation strategies?
A) mass-market strategy B) niche-segment strategy C) adjacent-segment strategy D) multi-segment strategy E) subsegment strategy
When a retailer or distributor stocks up on a product at a discount while promotion is running and then sells the inventory at regular price, the process is called:
A) reverse buying. B) forward buying. C) seasonal buying. D) promotional buying.
Which of the following are market challenger strategies?
A) expand total market and protect market share B) expand market share and follow closely C) full frontal attack and indirect attack D) follow closely and follow at a distance E) multiple niching and quality service
Land improvements are:
A. Also called basket purchases. B. Assets that increase the usefulness of land, but that have a limited useful life and are subject to depreciation. C. Included in the cost of the land account. D. Assets that increase the usefulness of land, and like land, are not depreciated. E. Expensed in the period incurred.