For reports to be useful they must have information content. Describe a reporting objective which gives reports information content.
What will be an ideal response?
Reports must reduce the level of uncertainty associated with a problem facing the decision maker, and must influence the behavior of the decision maker in a positive way.
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Confidence intervals around sample means or proportions are estimated using the ________
A) standard error formula B) variance formula C) standard deviation formula D) confidence interval formula E) reflexive value equation
Explain how a problem-solution format could have either two or three main points.
What will be an ideal response?
A company exhibits strategic intent when
A. it aggressively pursues financial objectives, establishing a priority on meeting the performance metrics and instilling a sense of urgency throughout the company. B. management crafts and adopts a strategic plan. C. it capitalizes on its primary competitive advantage and ensures resources are allocated to maintain its strategy. D. it relentlessly pursues an ambitious strategic objective, concentrating the full force of its resources and competitive actions on achieving that objective. E. management establishes a comprehensive set of financial objectives that meet stockholder expectations.
Achieving a measurable, direct response from specific target customers is the heart of direct marketing.
Answer the following statement true (T) or false (F)