Achieving a measurable, direct response from specific target customers is the heart of direct marketing.
Answer the following statement true (T) or false (F)
True
Most direct marketing communications are designed to prompt immediate feedback, a direct response by customers. That's why this type of communication is often called direct-response promotion.
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Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
A. Whatsapp B. Like button C. Messenger D. Open Graph
A disadvantage for companies that insist on less risky transactions, such as a letter of credit, is that they may be losing business to competitors who sell on open accounts.
Answer the following statement true (T) or false (F)
If you are delivering a message and the receivers have a puzzled look, you can surmise ______.
a. they are upset b. they are not listening c. they dislike you d. they do not understand
Which of the following is true regarding marketing cost analysis?
A. The contribution-margin approach focuses attention on variable costs. B. Fixed costs should be allocated according to the contribution-margin approach. C. The full-cost approach should usually be used, as there are almost always some fixed costs to be allocated. D. The contribution-margin approach provides the most complete allocation of total expenses. E. The action implications will be the same whether the full-cost approach or contribution-margin approach is used.