In the 4As' definition of integrated marketing communications, the focus is on
A. the process of using all forms of promotion to achieve maximum communication impact.
B. the fact that nonpersonal communications must be totally avoided for a better communications impact.
C. the employees keeping track of future prospects by maintaining a customer interaction tracker.
D. the organizations creating a sustainable supply chain for developing a socially responsible business.
E. the development of bait-and-switch marketing activities in all organizations.
Answer: A
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