When President Obama gave State of the Union addresses, he was giving ________ speeches
A) memorized
B) manuscript
C) extemporaneous
D) impromptu
Answer: B
Communication & Mass Media
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The cost for the advertiser to the publisher when an ad is clicked is called ______.
A. cost per point B. cost per click C. cost per thousand D. click through rates
Communication & Mass Media
Argumentative persuasion works by suggestion, colorful images, appealing music, and
attractive spokespersons. Indicate whether the statement is true or false
Communication & Mass Media
The campaign evaluation process requires attention be paid to which one of the following?
a. major decisions b. the small details c. the capabilities of the campaign team d. major decisions and small details
Communication & Mass Media
According to your textbook, using inclusive language in a speech is a matter of personal courtesy.
Answer the following statement true (T) or false (F)
Communication & Mass Media