Which of these statements is most accurate about millennials?
a. Millennials are not likely to switch to brands associated with a cause.
b. Millennials prefer to pay less for sustainable brands.
c. As a generation, millennials care the most about sustainability.
d. Millennials form their own opinions and are indifferent to CEO activism.
c. As a generation, millennials care the most about sustainability.
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Benjamin Day created the first advertising agency
Indicate whether this statement is true or false.
To be effective, speakers should add a two-second pause
a. before and after each transition or signpost. b. only after asking a question. c. whenever they feel nervous or uncertain. d. before the first sentence and after the last sentence.
Research suggest that college students in the US spend more time doing the following:
A. Listening B. Speaking C. Reading D. Using technology
Provide three topics for an informative speech that do not appear in the book. One of them should be labeled as a speech of demonstration.
What will be an ideal response?