To qualify as a holder in due course, the holder must take the instrument
a. for value.
b. in good faith.
c. without knowledge that the paper might be overdue.
d. under all of the circumstances stated above.
D
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Which of the following is a component of a customer service environment?
A. Suppliers B. Delivery systems C. Technical know-how D. Management
Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program
Indicate whether the statement is true or false
An ad for Ford did not advertise any cars, but instead explained the meaning of the company's slogan, "no boundaries." This ad is an example of ________
A) product advertising B) a sales promotion C) institutional advertising D) advocacy advertising E) retail advertising
Pierre Cardin partnered with several other product manufacturers and attached its name to a wide assortment of products including clothing, housewares, and even cosmetics. Eventually, its brand image became diluted and lost its influence as a luxury manufacturer. Which of the following disadvantages of cobranding does this example illustrate?
A. lack of brand awareness B. overexposure C. loss of control D. lack of perceived quality E. accommodation