Concept tests are part of which stage in the new-product process?
A. new-product strategy development
B. idea generation
C. screening and evaluation
D. business analysis
E. development
Answer: C
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When you're concluding a business presentation,
A) briefly restate the main points you covered during the presentation. B) bring up any information you forgot to include during the presentation. C) share an email address to respond to questions that the audience may have. D) don't let the audience know you're ready to close the presentation. E) let your audience decide how they feel and what they'll do about your presentation.
A business presentation generally emerges from a specific business question
Indicate whether the statement is true or false.
Successful businesses have learned that ethical behavior
a. is sometimes not possible when persuading people in lower socioeconomic groups. b. is sometimes not advantageous if the desired action cannot be achieved. c. is never followed by negative legal consequences. d. is good for business in the long run.
The big risk of employing an outsourcing strategy is
A. hollowing out a firm's own capabilities and losing touch with activities and expertise that contribute fundamentally to the firm's competitiveness and market success. B. increasing the firm's risk exposure to both supply chain management failures and shifts in the composition of the industry value chain. C. putting the company in the position of being a late mover instead of an early mover. D. hurting a company's R&D capability. E. causing the company to become partially integrated instead of being fully integrated.