Allison is considered part of the "luxury is functional' group. Given this information, describe Allison's attitude about luxury and how she spends her money
What will be an ideal response?
These consumers use their money to buy things that will last and have enduring value. They conduct extensive pre-purchase research and make logical decisions rather than emotional or impulsive choices.
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Manufacturing is often the quickest way for developing countries to increase domestic wealth and citizen wages
Indicate whether the statement is true or false
What is the main reason that a business suffers several economic consequences when a dissatisfied customer leaves?
A) The cost of attracting a new customer is greater than retaining a current customer. B) The business's competitors enjoy a greater customer loyalty toward the same type of products. C) The amount of money spent on developing the product for the dissatisfied customer cannot be reimbursed. D) The business has to pay a large compensation fee to the customer. E) The future costs for the development of a similar product increases abruptly.
Suppose the brand development index of the detergent manufactured by Fasclean in Boston is 90 and in Austin is 48. Compare the marketing opportunity of Fasclean detergent in the two cities
What will be an ideal response?
How can a company enhance the quality of life for its employees to support its attempt to uphold its reputation as a socially responsible business?
A. It can sell its products at a discounted price in underdeveloped countries. B. It can discontinue relying on those suppliers that manufacture products using child labor. C. It can pay to have litter removed from a state highway. D. It can donate a percentage of its profits to a national charity. E. It can provide work-at-home opportunities.