A speaker should strictly adhere to the steps in the creative process

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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We enter relationships with an idea about rewards and costs based on our experiences in past relationships and on relationships we have observed. These expectations are called

a. the comparison level of alternatives. b. the social penetration theory. c. the comparison level d. hyperpersonal communication. e. maintenance skills.

Communication & Mass Media

Considering strategic communication as a three-legged stool and advertising as the first leg, what are the other two legs?

a. uncontrolled media and controlled media b. marketing and journalism c. public relations and marketing d. news editorial and public relations

Communication & Mass Media

__________ is the term for the descriptive characteristics of your audience

a. Psychographics b. Sizemographics c. Demographics d. Geographics e. none of the above

Communication & Mass Media

What is the key to developing a third culture? Why?

What will be an ideal response?

Communication & Mass Media