When using product line pricing, a firm sets one price for all products in the line based on average manufacturing costs
Indicate whether the statement is true or false
FALSE
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Which of the following statements is true of the AIDA model?
a. It explains why public relations is the most important element in a promotional mix. b. It explains how all promotions influence purchase decisions. c. It discusses how consumers respond to marketing messages. d. It talks about marketing activities other than advertising, personal selling, and public relations.
A survey of 502 service employees who worked in four banks in Greece found that transformational leaders had
a. honest tellers who were less likely to steal b. employees who were more likely to identify with the banks that employed them c. dishonest employees who took advantage of their leaders’ trusting nature d. highly creative tellers who came up with innovative new services
To prevent problems, a principal-agent contract should be in writing
Indicate whether the statement is true or false
A brand manager in a multiproduct firm would be responsible for
A. performance of a specific brand. B. all brands within a product line. C. branding the products of the firm. D. all products in the brand-line group. E. all brands made by the firm.