Bruna was namedemployeeoftheyearfor her contribution in planning and implementing a project that increased the company's net worth. What factor contributes to the culture of an organization is illustrated in this scenario?

a. Ceremonies
b. Metaphors
c. Stories
d. Art décors In this culture, employees are valued and rewarded for efficient and effective work.LO 2.3: Recognize the need to be aware of organizational culture for effective communication


A

Communication & Mass Media

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The vice president of sales and marketing sends the minutes of the weekly meeting and the decisions made by the CEO about how the company will approach the launch of the new product to his entire department. What type of communication is this?

a) Downward communicatio b) Horizontal communication c) External communication d) Upward communication

Communication & Mass Media

The persuasion stage of the Diffusion of Innovation Perspective is where one must deal with active and passive rejection

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following statements is true of positive emotions?

a. Audience members tend to listen to and think about proposals that make them happy. b. Audiences cannot be persuaded by positive emotions. c. Appealing to negative emotions tends to be more effective than appealing to positive emotions. d. Positive emotions are not accompanied by negative appeals.

Communication & Mass Media

The categories Asian American, African American, and white are examples of

a. racial identities. b. national identities. c. social classes. d. religious groups

Communication & Mass Media