Discuss how you would define a personal brand. Highlight an example of someone who has a strong personal brand and why based on the characteristics outlined in the chapter.

What will be an ideal response?


Personal brand is a collection of how others see you on social media. This reflects all of the posts, exchanges, content, and connections you have been able to formulate online. There are some examples of strong personal brands out there. From the textbook, The Rock has a strong one based on his consistent presence and brand voice, but also the exchanges he has along with the community he has built across his channels.

Communication & Mass Media

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The simplest type of graph is a textual graph, which lists information

Indicate whether the statement is true or false

Communication & Mass Media

What are the three benefits of using visual aids in a speech? How do visual aids accomplish these

benefits? What will be an ideal response?

Communication & Mass Media

Which of the following became an area of study for mass media scholars only in the early decades of the previous century?

a. Television b. Newspapers c. Radio d. Books

Communication & Mass Media

Rebecca, being the only Ph.D. in her team, looked down on other members and spoke to them in a condescending manner

During team meetings, whenever discussions reached an impasse, she said that since she was the most qualified member, her decision should be final.Which types of messages did Rebecca use? a. Superior b. Supportive c. Flexible d. Rigid

Communication & Mass Media